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Title:
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INVESTIGATING THE DIRECT EFFECT OF INTRINSIC MOTIVATION ON LEARNERS BEHAVIOURAL INTENTION |
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Author(s):
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Abdullah Al-Aulamie, Ali Mansour, Herbert Daly |
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ISBN:
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978-972-8939-83-0 |
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Editors:
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Miguel Baptista Nunes, Pedro Isaías and Philip Powell |
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Year:
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2013 |
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Edition:
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Single |
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Keywords:
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Enjoyment, Computer playfulness, Technology Acceptance Model, E-learning |
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Type:
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Short Paper |
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First Page:
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353 |
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Last Page:
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358 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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E-learning has shifted the learning paradigm from teacher-centered to learner-centered. However, one of the main challenges facing contemporary universities today is the low adoption of e-learning systems. In this study, we investigate the effect of intrinsic motivation factors on learners' behavioural intention-to-use a web-based learning system such as the Blackboard, by extending the Technology Acceptance Model (TAM). |
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